
Amouage
Purpose 50 is a woody and warm spicy fragrance for men from Amouage, launched in 2025. It opens with frankincense, pimento and pink pepper, settles into sandalwood and papyrus and dries down to akigalawood, suede and vanilla.
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Best Clone
The best clone of Amouage Purpose 50 is Marmara by French Avenue, with a 74% accuracy score. Available from FragranceNet for $42.
What people who wear Amouage Purpose 50 report, based on votes and reviews from a large fragrance community. Created by Quentin Bisch.
Listed as Men
“My experience only - but here it goes. This is for those who can't make up their mind as it changes drastically, a 180, over time. Changes from spicy to powdery, grunt masculine to great-grandma headed to Bingo at a retirement home feminine. If you are on the fence for who you identify as, this is for you. If you like a fragrance to stay on like a tattoo, this is for you. Purpose 50 is a misnomer. Perhaps "Change 50" is more appropriate.I love the opening, the mid is mid, and the dry down is NOT for me. The dry down, to its' credit, lasts and lasts and lasts and lasts...”
“I don’t understand why it’s not rated even higher, around 4.8, and honestly I don’t think anyone could dislike it. This is the best fragrance I’ve ever smelled and, to me, the ultimate masterpiece of Quentin Bisch. Massive projection, insane sillage, ~20 hours longevity, and constant compliments, and layering it with the original version? Absolute bomb.”
“Best New Amouage that is released by Salmon, this is actually what Amouage stands for, daring, creative, long lasting, frankincense with a philosophy behind it.Purpose 50 is calming, deep and mysterious.Reminds me of a expensive soap with added frankincense.Powerhouse, and easily lasts 24H on skin, while it fills the room only with 2 sprays. Projecting for a solid 10 hours💎.Dry down is beautifull, vanillic aroma's , spicey, yet fresh & frankincense.worth the money and will last you years, bc you don't need many sprays again.”

French Avenue
$42
FragranceNet
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Longevity
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Sillage
Adds powdery notes, musk and ambroxan where the original leans on frankincense, akigalawood and pimento. Voters say it fades sooner on skin. It sits closer to the skin than the original.

Swiss Arabian
$70
FragranceNet
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Longevity
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Sillage
Swaps some of the original's akigalawood, pimento and suede for fig, rum and juniper. Voters say it fades sooner on skin. It sits closer to the skin than the original.
Bujairami
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Price
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Longevity
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Sillage