Privacy Policy

1. About This Policy

PickMyClone.com (“we”, “us”, “our”) is a fragrance comparison site that helps you find affordable clone alternatives to designer perfumes. This policy explains what data we collect when you visit our site, how we use it, and your rights.

We do not sell your personal data. We do not require you to create an account to use the site.

2. Information We Collect

We collect very limited data, and only through standard web analytics:

• Usage data via Google Analytics 4 (GA4): Pages visited, time on site, referral source, general geographic region (country/city), browser type, and device type. GA4 anonymises IP addresses by default. Your full IP address is never stored by us or Google.
• Session recordings and heatmaps via Microsoft Clarity: We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. We also use this information for site optimisation and fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
• Cookies: Analytics cookies set by Google Analytics and Microsoft Clarity (see Section 4 below). We also set a small cookie to remember your cookie consent preference.

We do not collect your name, email address, payment information, or any directly identifying information.

3. How We Use Your Information

• To understand which fragrances and pages are most useful to visitors
• To improve site content, navigation, and performance
• To monitor for technical errors or unusual traffic patterns

We do not use your data for advertising profiling, remarketing, or any automated decision-making that affects you.

4. Cookies

We use two categories of cookies:

If you are visiting from the EU, UK, or EEA, analytics cookies are not set until you click “Accept Cookies” in the consent banner. You can change your preference at any time by clearing your browser cookies (which resets the banner) or by adjusting your browser’s cookie settings.

You can also opt out of Google Analytics tracking across all websites using Google’s opt-out tool: tools.google.com/dlpage/gaoptout.

5. Affiliate Links & Third Parties

PickMyClone contains affiliate links to retailers including Amazon, FragranceNet, and others. When you click an affiliate link and make a purchase, we may receive a commission at no extra cost to you. As an Amazon Associate, we earn from qualifying purchases.

When you click through to a retailer’s website, that retailer’s own privacy policy applies. We do not receive or store any personal data from these transactions. The retailers we link to include:

• Amazon (amazon.com, amazon.co.uk, amazon.de, amazon.fr)
• FragranceNet (via Rakuten Advertising)
• FragranceShop (via CJ Affiliate)
• Dua Fragrances (theduabrand.com)

6. Data Sharing

We share anonymised analytics data with Google Analytics (a Google LLC service). We do not sell, rent, or share your personal data with any other third parties.

Our site is hosted on infrastructure protected by Cloudflare, which may process your IP address as part of its security and performance services. See Cloudflare’s Privacy Policy for details.

7. Your Rights (EU / UK Visitors)

If you are located in the EU, EEA, or UK, you have rights under GDPR / UK GDPR:

• Access: Request a copy of any personal data we hold about you.
• Erasure: Request deletion of your data.
• Objection: Object to processing of your data for analytics purposes.
• Withdraw consent: Withdraw cookie consent at any time (see Section 4).

In practice, since we collect no directly identifying information, the most relevant action is opting out of analytics cookies (see Section 4). For any other requests, contact us at the address below.

8. Data Retention

Google Analytics data is retained for 14 months (the default GA4 retention period). Our consent preference cookie expires after 1 year.

9. Children’s Privacy

Our site is not directed at children under 13. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this policy from time to time. The effective date at the top of this page reflects the date of the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

For privacy-related questions or requests, please contact us at:

[email protected]